StuntDubl has an excellent post about why social media plans fail. Many fail. His 7 reality checks into social media marketing are a great read for every one who doesn’t understand why they are not getting the results they’ve heard of:
1. You choose the wrong channels
2. You used the wrong people
3. Your content sucked
4. Your team didn’t believe in the project
5. You didn’t execute
6. No one trusted you
7. You forgot about search
Great information:
