Our Disciplines/Expertise

Our disciplines and expertise, as a team, spans over 15 years. We’ve been in the trenches of digital marketing before most experts knew there was such a thing. Explore our intelligence base below and you’ll quickly see why we’re called the harbingers of death to the dark side of ROI.

*** * ***

Blogging & Blog Marketing

Your blog can be the central hub of every success you experience in your digital marketing. For small to mid-size businesses (SMBs), non-profits, ministries and political action groups — a blog will be the one smartest tool you use to dramatically increase your online visibility, branding, community building, lead generation, and sales conversions.

Blogging Directives

Strategic blog planning and smart blog development for better results;

Creative blog design and branding development;

Low-cost, open-source development including extensive WordPress expertise;

Blog community, value add-on development including forums, memberships, ecommerce, etc;

Blog optimization for accelerated SEO and search marketing efforts;

Multimedia development including video and podcasting core features;

Blog syndication planning, including RSS and content marketing;

Social media integration including social bookmarking, Facebook, Twitter, and beyond;

Optimizing Blog Marketing

How to attract more targeted traffic from social media and the search engines;

How to tweak your blog design to solidify your brand, authority, and credibility;

How to increase your blog’s lead generation and sales conversions;

How to use content marketing to increase your blog’s visibility and reach;

Discover bugs and traps that are hindering your blogging success.

Apply for a complimentary Top Secret Strategy Session >>

Brand Marketing

Brand. An ambiguous and often over-used term thrown around by marketers and agencies. Many believe a brand is a logo, a look, or a style. My friend, we’re here to tell you — your brand is much more than the visual or even physical presentation of who you are.

Your brand is the very essence of your existence

… in the eyes of your market.

Your brand includes every aspect of what makes you unique and deserving of loyalty. From the time your market finds you, through the entire experience they have, to far beyond the sale or campaign — your brand creates perception from experience. Everything you are makes up the total brand experience your market will enjoy (or not) and most of that experience now happens in the digital world.

Success in the digital world will require that you develop and invest in a killer, impacting brand strategy. The right brand strategy will help you in the art and science of building a tribe, a loyal community that is no longer just following you but raving about you.

Key Benefits of Branding

Increased word of mouth referrals, increasing leads and ability to mobilize your audience.

Increased positive branding and awareness levels within target audience.

Increased feedback and communication within your market, leading to greater insight.

Increased online visibility with benefits across your entire presence.

Increased credibility and authority within your market.

Things to Think About

Many organizations (large and small) do not understand how brand marketing fits into the big picture. Start thinking seriously about your brand marketing by asking yourself these questions:

Who are we as a company or organization? (This is not just about what you offer, but more about what you stand for.)

Where are our greatest opportunities for growth? What are our greatest strengths and weaknesses?

What are my market profiles? Have they been updated to reflect the new social arena?

How does my market find me? What keywords are they using? Where are missed opportunities in getting found?

What is our Impact Factor? What makes us different?

How can we reflect our Impact Factor in everything we do? What value can we contribute to our tribe?

What makes our market initially buy/sign-up/take action and what will help us build loyalty and retention with them?

These are just a small representation of the questions you must ask yourself when making brand marketing decisions.

Apply for a complimentary Top Secret Strategy Session >>

Content Marketing

The art and science of content marketing has become the biggest differentiation between those who achieve tremendous success online and those who fail miserably. Integrated, strategic content marketing is foundational to building a sustainable competitive advantage that ties into every aspect of your marketing plan.

Content Marketing is about distributing frequent, relevant content via targeted channels to boost credibility, findability, and leads.

Content marketing is the secret sauce of your online success. It strengthens your brand, leverages SEO, builds your social media optimization and becomes the foundational piece of your total online marketing strategy.

Content Marketing Operatives

Article publishing

Blogging

Case studies and industry reports

eBooks and digizines

Editorial calendars

Email marketing

Mobile applications and content

News releases and social media releases

Newsletters and digital ezines

Photo sharing

Podcasts

Videos

Webinars

White papers

Widgets and applications

Wikis

Apply for a complimentary Top Secret Strategy Session >>

HubSpot Partner Solutions

HubSpot is the ultimate inbound marketing software solution for small and mid-size businesses, as well as other organizations focused around online lead generation and sales. HubSpot gives you unprecedented access to an integrated suite of tools, once only available to big brands and large corporations. You’ll be more efficient, better targeted and significantly increase your ROI.

We are a HubSpot Partner Agency

HubSpot is only as powerful as the marketing strategies and expertise you deploy with it. HubSpot has the tools, we have the brainpower to help you get the most out of your investment. Not only are we a HubSpot Partner Agency, we’re also certified Inbound Marketing Professionals – we’ve built our business helping organizations, just like you, build their business using inbound marketing.

HubSpot’s Powerful Tools

HubSpot helps you create, optimize and publish content to get found, more often, by better qualified leads with:

blogging that helps you easily publish optimized content to get found by more, qualified customers;

social media monitoring tools that make it easy for you to actively participate across social media platforms;

a content management system (CMS) that allows you to build a top-notch website and beyond;

SEO tools that help you at every point in the Search Engine Optimization process, no expensive SEO expert required;

email marketing that allows you to manage campaigns, lead nurturing and sales… better.

HubSpot helps you capture, manage and nurture leads to win more sales with:

creating and managing landing pages to capture leads is incredibly easy and fast in HubSpot;

intelligent lead data that allows you to convert more leads, more efficiently;

prospect intelligence that allows you to work outside of lead capturing to understand companies who show a high interest in your products/services;

automated lead nurturing tools to help you prepare leads for sales – leading to more conversions and better sales with less effort;

CRM integration with Sales Force (and more to come) to increase your overall marketing to sales connection and efficiency.

HubSpot helps you make smarter marketing decisions for greater return on your investments with:

closed loop analytics that can help you track and understand your audience from getting found directly down the path to getting the sale;

brand reach analytics that help you understand your online presence – to be proactive in your marketing efforts;

competitive intelligence to make sure you always stay on step ahead of your competition;

blogging and SEO analytics that help you understand and remain proactive in your content marketing efforts.

Apply for a complimentary Top Secret Strategy Session >>

Inbound Marketing

Get found. Engage and Impact. Convert. Analyze. Digital marketing results on steroids.

Getting Found: Create, Optimize, and Promote

Getting found is about going beyond visibility and other push methods of marketing. You must create relevant, compelling and fresh content that is optimized for search engines and all other places your ideal audience can be found online. Your content marketing strategy can include blogging, podcasting, video marketing, white papers and beyond.

Blogs: Blogging is a great way to consistently publish fresh, engaging content that will attract search engine and social media traffic. Blogs are also important as part of your overall communications, PR and branding strategies.

Social Media: Social media has become the new holy grail of marketing to the ever-evolving social audience. Twitter, Facebook, and LinkedIn are the tip of the iceberg for social media. Content marketing and engagement through social media has been proven to increase overall branding, targeted traffic, and community building around products, services, and cause driven initiatives.

Search Engine Optimization (SEO): SEO has become an absolute necessity for serious results online. With the evolving world of social and universal search, search engine optimization of all content can greatly contribute to your overall targeted traffic results and lead generation efforts.

Video and Viral Marketing: Video has become a major player in online marketing, search engine traffic and social media engagement. Video marketing isn’t about high-cost productions, its about adding real value to the communities within your ideal audience.

Engaging and Impacting: Art of Building a Tribe

IMPACT is the art of building a tribe, a loyal community that is not longer just following you but raving about you, your business, your products/services or what you stand for. It’s about going far beyond interacting and forming superficial relationships, to embracing your IMPACT factor — that unique thing that makes your business or organization stand out from the rest.

IMPACT helps you connect with your ideal audience beyond the visual, to connecting with them on the emotional. It is the glue that helps you build a bond with your audience — whereby they recognize you and your organization as being a true, valuable member of their community. You’ll not only connect with your audience and collect leads, you’ll turn those leads into believers and mobilized ambassadors.

Converting: Acquire, Nurture and Manage

Traffic is great, leads that convert are better. Converting is all about turning your traffic and lead generation strategies into customers, supporters and ambassadors. This process does not happen on its own and requires deliberate, intelligent strategies.

Landing Pages: Landing pages that compel your audience to action are critical to your inbound online marketing success. You’ll need to create, optimize and manage your landing pages efficiently and effectively to capture more of the best leads from your traffic.

Leads: Once you’ve captured the lead, how you manage and nurture those leads will determine how successful (or not) your marketing investment has been. The best lead intelligence and practices must be used to leverage every opportunity to close the sale or mobilize your audience for action.

Analyzing: Monitor, Improve and Grow

Analyzing is about working smarter, not harder. To analyze you must have systems, analytics, measurements, and data that will help you make better marketing decisions. If you’re not doing this, you are missing a huge opportunity to get better results. Big, small or one man show, you can not afford to skip this step!

Analyzing will help you answer these important questions:

Where does my traffic come from?

Which of my traffic sources brings in the best traffic?

Where are lead and sale opportunities within my referrer traffic?

Which traffic sources are “dead” traffic where I am wasting my time?

Am I tracking all incoming traffic sources in the best way?

Which of my landing pages is producing the most qualified leads?

How do I track each marketing channel from point of contact to the sale?

How do I collect data to monitor all marketing channels and incoming traffic?

What data is important for me to make better marketing decisions?

When you set up the right systems to analyze, you’ll be able to understand your success, failures, and discover opportunities for further growth. You’ll know what works, what doesn’t work, and how you can leverage the positive while minimizing the negative. Corporate marketers call this ROI (return on investment).

Apply for a complimentary Top Secret Strategy Session >>

SEO & Search Marketing

Search marketing, is the process of increasing the quantity and quality of traffic from the search engines – including paid and organic activities like SEO. Search activities will boost your website search engine rankings, drive visitors and ultimately generate more leads.

If you build it, they will not come.

Building a website is not enough.

Today, you have the ability to reach and influence your market while they search the web for products, services, and communities.

Get found by your ideal audience… more often!

Search has evolved tremendously and goes far beyond keywords and optimization, today’s socially dynamic search requires:

Analytics and metrics

Keyword research and analysis

Landing pages and lead forms

Link building and on-page optimization

Local and paid search

Benefits of SEO and Search Marketing

Consistent, targeted promotion. Search marketing and SEO work, even when you’re not.

More, targeted traffic leading to better qualified leads.

Consistently higher ROI than most other marketing channels.

Credibility and authority. SEO and effective search marketing can help your organization gain momentum in thought leadership.

Apply for a complimentary Top Secret Strategy Session >>

Social Media

Think social media is for kids? Think again. The social media sphere has evolved into a fundamental success factor in online marketing, when used effectively. It’s not just about Facebook or Twitter either.
Social media spans any platform that allows individuals (your audience, you, etc) to engage with one another. Social media can be any place online where media is shared, recommendations are made, directions are given, ideas are shared and more. Opportunities to engage your audience can include:

Blogging and blogger outreach

Social bookmarking, recommendation and review sites

Social networking and niche communities

Surveys and interactive forms

Widgets and applications

Wikis and crowdsourcing

Mobile and location based technology

Benefits of social media?

Plenty. Social media is like the secret sauce that makes your entire online marketing strategy better… much better. Consider these benefits for your organization:

Increases online conversations about your organization, brand, products, services, and/or cause. When organizations effectively use social media, sentiment within these online conversations tends to be more positive.

Better performance in search engines and other search related arenas. Social media optimization dramatically increases your search rankings and thus your ability to get found by your ideal audience.

Increases word-of-mouth marketing, recommendations and loyalty. Social media, by its nature, leverages the power of “social” within your target audience. As they talk about you, the more people your brand and message reach. And, because people tend to trust friends and family more than traditional marketing, the loyalty and power behind the talking is more significant.

Higher ROI (return on investment). Social media is one of the lowest cost marketing channels you’ll engage in. It also tends to leverage the widest reach with the most benefits across your entire online marketing strategy. All of this results in a much higher return on investment for your organization.

Increase in customer service and feedback opportunities. Organizations who engage in social media (large and small) are showing a dramatic increase in positive customer service and feedback from their audience. Social media becomes another opportunity for you to show you care and stand out from your competition.

Apply for a complimentary Top Secret Strategy Session >>

Youth Marketing

Marketing to Youth, Generation Y, the Millenials and Generation Z is a minefield for most. Modern day youth are not like they use to be; creating an on-line game, getting a celerity on board or a great advertising campaign is likely to pass them by or fall on deaf ears. Growing up Digital has changed not only how youth think, socialise and connect, it has changed their expectations and experience . To reach this media-savvy group, you need to get very clever. They demand creative, collaborative customization from their brands and this has notoriously been a very hard concept for most organizations to grasp.

They are unique and if your brand is marketing to them the old way, the chances are your message is not getting through.

They don’t click on website banners, are so over Facebook, they skip through television advertising and are too busy text-ing to take notice of any adverting on trains, tubes or road sides (unless it is so cool that it is worth taking a picture of to share). So how do you get through to them?

At Digital Peas and Carrots we follow a systems that makes sure your message will get through by answering these key questions.

1. What is the conversation your product is/could be part of?
2. Who and where are they having this conversation?
3. How can you tap them on the shoulder and interject into this conversation?
4. How can the information you share be so great that they pass it on?
5. How can they help you find the solution and how can that solution be customised even just a little
6. How can what you do solve the problem for them and a wider society?

When you get the combination of these correct and they are delivered in a use-able, trustworthy, innovative format – youth will listen.

There is no more hiding, our youth are an empowered force to be reckoned with. You don’t market to them, you market with them.

Apply for a complimentary Top Secret Strategy Session >>