And, I couldn’t agree more with Danny Brown’s recent post, discussing why a blog is not always a necessity for business — especially if you can’t commit the time and invest in it. Some key points raised, that I think need to be highlighted for all businesses looking at blogging:
- It’s only a tool, not a magical machine. You may not need it, or would be able to meet your online goals with a better alternative…
- Don’t do it, if you can’t really do it.
Great stuff, for every business to consider — goals first, tools second!

