We’ve found some great online marketing and social media resources across the blogosphere the past couple of days, including an awesome Part 1 of an A-Z guide to using social, how social media engagement translates into sales, and much more.  All definitely worth a read.  Enjoy!

• You Get What You Give: Social Media Engagement Translates Into Sales
  Great post looking at why you need to engage and not simply broadcast your marketing message.
• Your A-Z Guide of Social Media and Business Communication
  Great advice on social media in a quick tips format, something there for everyone.
• Google Calendar’s Smart Rescheduler Searches For The Best Meeting Times
  Great to see Google making Calendar more user friendly and no-brainer Google calendar is a great tool for collaborative calendars and promoting events online.

• Understanding Bloggers: Why PR Doesn’t Get Them
  Great information to read and use when looking at blogger outreach and PR for your small business, non-profit, ministry, or political group. Understand the bloggers you’re reaching out to.
• More Reader features in your pocket
  Great new features added to Google Reader, to help you organize your content easier.
• Social Media Pays: People More Likely to Buy from Brands they Follow
  More data showing that social media pays in loyalty and experience for big brands, same thing goes for the little guys too (small business, non-profits, ministries, and political groups).
• Insurance Companies Friend Clients on Facebook, State Farm
  Great look at how local insurance agents (from State Farm) are using Facebook to be valuable to their current (and potential) customers. Smart.
• How to Drive More Customers to Your Local Business With Social Geotagging
  Geo location and location tagging are great tools for local businesses, especially in the social optimization and SEO areas. Great tips here.
• 5 Reasons To Make Sure You’re Deep Linking
  Deep linking is critical to SEO, these are great tips for doing it with ease, whether on your blog or website.
• Social Media for Non-Profit Organizations
  Great advice for non-profits (ministries and political groups) on using all areas of social media to advance your cause and mobilize your market.
• 7 Reasons Not to Put All Your Eggs in the Twitter Basket
  Great overall information regarding the reality of Twitter, its users and just how much of your time should commit to using Twitter. Great insight.
• DIY Apture Plugin: Multimedia for WordPress Blogs
  Context, relevance, and multimedia, three important aspects of keeping your blog readers loyal and engaged. All three are easy to achieve with Apture, an easy way to add multimedia to your blog.
• Tweeting to Women? Try Entertainment. Tweeting to Men? Try Opinion.
  Great look at gender and retweets, which are the factor that make Twitter such a powerful viral machine. Good information from HubSpot.
• DoubleDutch: Build Your Own Check-In App For Your Event, Business or School
  More white label solutions simplifying and making social technology affordable will become standard, this is a great introduction