This week proved to be a great one for intelligent marketing reading across the blog world.  Our favorite picks include a great summary of the new book 1% windfall covering must have pricing strategies for small businesses, a breakdown of Facebook’s recent changes including community pages, and practical social media measurement for B2B companies.  Every article on this list has some serious knowledge and value, all well worth the read.

• Read “1% Windfall” and Build a Profitable Small Business
  “1% Windfall: How Successful Companies Use Price to Profit and Grow” is Rafi Mohammed’s follow-up book to “The Art of Pricing.” I discovered Rafi as I was doing some research to create pricing strategy for a client. I picked up “The Art of Pricing” and was blown away. Rafi and I connected after I reviewed the book and he told me that there would be a follow-up.
• Practical Social Media Measurement for B2B
  Awesome article on how to justify and measure your B2B activities within social media. Great, practical tips.

• Why Social Media is Not Customer Service
  Reputation management problems often exist because of a significant communication breakdown. A confused consumer could not get in touch with an informed (or caring) representative, a product’s limitations were hidden in the fine print, expectations were not clearly defined prior to the start of a project, etc. All of those situations stem from poor communication and are entirely avoidable.
• Aggregate Your Social Data With Pubwich
  Earlier this week AJ Batac posted on Friendfeed about Pubwich, an “open-source online data aggregation PHP application.” I was intrigued, so I decided to check it out. The application is still very young, with a lot of work to be done, but it’s a great idea.
• 5 Steps to an Optimized LinkedIn Profile
  Whether you are a small business looking to connect with prospects in LinkedIn or an individual looking for a prospective new job, you have to make sure that your profile is attractive and attracting the right audience.
• Want to Build Influence? Be a Meaningful Specific
  Great look at influence, peer influence and how to be specifically relevant and meaningful. Great post for business.
• How Marketers Can Appeal to the Male Brain
  We all know men are different, but many marketers forget about this very important fact. It goes far beyond biology to the psychology, great breakdown here for marketers looking to reach out to male audiences.
• 500 Billion Impressions: 16% of Users Generate Majority of Brand Impressions on Social Media Sites
  Today, about 145 million Internet users in the U.S. use social web applications. In total, all of these users generate close to 500 billion online impressions on each other. According to a new report from Forrester Research, a mere 16% of online consumers generate a grand total of 80% of these peer-to-peer online impressions. Over 60% of all of these impressions come from Facebook.
• 5 Unique Ways to Use Twitter for Business
  From pitching your followers and rewarding Twitter loyalty, to keeping a trained eye on the Twitterverse, targeting smaller communities, and adding metadata to tweets, here are some unique ways to use Twitter in your social business strategy.
• Finding Truth Online: People Don’t Want Online Friends For Every Product
  A new study from Q Interactive’s Women’s Channel, which researches women’s online behavior, seems to suggest otherwise. They found that women respond better to intuitive online advertising over spokesperson insight. Specifically, women are all too happy to have a relationship with the “brand.”
• Facebook’s New Ad Targeting Knows What You Read
  Facebook will use the web history of users to serve them more targeted ads. It is being reported that this new targeting will be done through the release of a new sharing button.
• Facebook yokes Interests to Fan Pages; introduces Community Pages [Updated with Facebook statement]
  Facebook will roll out 6.5 million community-moderated Fan Pages called Community Pages “dedicated to a topic or experience that is owned collectively by the community connected to it.” These pages, dedicated to shared ideas and activities, will spread moderation of a topic to many participants instead of assigning ownership to a single person.
• How Companies Can Use Sentiment Analysis to Improve Their Business
  Automated sentiment analysis has recently been the focus of an intense debate in the blogosphere. How accurate is it? What is the methodology? In what context is it useful for a business or a brand? Sentiment analysis can be very useful for business if employed correctly. In this article, I will attempt to demystify the process, provide context, and offer some concrete examples of how businesses can utilize it.
• If You Link Your Profile Data to Pages, then You Make that Information Public by Default
  Facebook’s new user profile Pages transition tool includes an obvious and yet not obvious way that users might make personal information more publicly available.
• How to Encourage People to Fan Your Facebook Page
  Great idea to use exclusive, private content on your Facebook Fan page as an incentive to grow your fan base. Whether this would work for your particular audience, should be considered thoroughly.
• The Audacity Of Asking
  Fabulous post about community building, social capital and the idea that you don’t build community because you need it. You build it over time and authentically, but when you need it, they will be there.
• Candid Interview with Brian Solis, Author of Engage
  Amazing information and insight during interview with the brilliant Brian Solis, regarding his new book Engage. Great insight into sociology and anthropology, how they play into understanding the depths of social media.
• Poor Bloggers Focus Too Much On Blog Posts
  This is fabulous, insightful information for all bloggers and others using a blog as their sole business. Great reality check on where your blog fits into your business, not the other way around.
• 20 Social Media Divas You Should Be Following
  Shameless self-promotion here, loving the listing among some serious social media divas!
• 8 Crazy-Cool Search Engines You Should Know
  Move over Google, Yahoo, and Bing; blended results or not, personalized search, Twitter results and OneBoxes … you guys are just too predictable for this article. There’s a new breed of search engines out there, and they’re letting users search and find some utterly crazy stuff.