SEO is an art form that requires the right tools to be performed efficiently and effectively. Smart SEO tools will help you make better decisions and track your performance. Google Webmaster Tools is an SEO tool we encourage all DIY marketers, small business owners, and bloggers to explore on their journey to getting found in the search engines. You can gain valuable insight into how well (or bad) your pages are indexed, with different ways to find problems that are blocking your success.
Why we heart Google Webmaster Tools
It’s free. Free and full of features that other SEO programs can’t touch. Think of Google Webmaster Tools as a way for Google to communicate to your how your site is performing and if there are issues that need to be resolved.
Fairly easy to setup. If you can FTP (to verify your site) you can set up GWT for any site or blog. If not, learn. The information gained will be valuable to your marketing efforts overall.
Knowledge is power. Google Webmaster Tools has a great list of information you can easily access to understand how your site or blog is performing (or not).
- Top queries (searches) you are being ranked for,
- Click-through action on rankings,
- Sites that are linking to you,
- Crawl errors within site map, broken links, 404 errors, etc,
- Keywords Google associates with your site/blog and their weight,
- Site map submission status, including submitted versus indexed URLs.
And much more.
Google Webmaster Tools is a great guide that can help you understand how well your site is performing. You can also learn to spot troubles in getting your site indexed.
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