Great post from Community Spark about being relevant to your community. The application of the tips provided goes far beyond just for businesses who have actually built an online community — it reaches the need to be relevant in any community you participate in. Relevance is key to developing influence. Influence is key to having impact on your target audience.
Some tips they included, that I think we all need to apply in your community activities:
* Match their style – the best kind of community participation is one that blends in and creates impact, rather than obtrusive annoyance.
* Share stories – storytelling connects community members together, at deeper levels.
Each of these are great tips for engaging with any of your target audience on any community-type platform you’re using to engage them. Great stuff.
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