Organic Social Media
You respond when initiated by others, you simply give opinions and go with the flow. You participate as if you were at a family reunion or party, reaching out with little purpose or intention, you are organic and reactive. Rather than proactive and purposeful – you give, you nurture and you wait, ever so patiently for a return on your investment of time and resources. If it happens, great. If not, then you’re willing to wait it out. After all, relationships take time.
Strategic Social Media
You have a plan, you’re thinking marketing, you know who you want to reach, who you need to reach and you’ve thought through the relationship to the end result, usually a measurable return on what you’ve given. You give, you expect something in return or the relationship is of no value to you.
Social Media Purists
Want entirely organic, they believe you can’t be strategic about relationships. They measure the value of conversations based solely on qualitative means, unable to truly understand how conversations are contributing to their business and goals. Yet, they “know” deep in their hearts that social media is good.
Social Media Marketers
Want all strategy, they believe you have to be able to measure the return on your efforts. Like the old days of traditional marketing if it doesn’t pay in measurable ROI, the cost is too high to participate. They measure impressions, click-throughs, leads, sales, and other quantitative means. They believe social media is good when the numbers say it is good.
Reality Check
Organic or Strategic?
Social media is both an art and a science.
You need to be able to be flexible and organic.
You also need to be strategic and targeted.
You can and should measure quality and quantity.
You can and should measure ROI.
Success for your brand, your business, and yes, your bottom line… requires both.
About @WebSuccessDiva
Are you organic or strategic in your social media activities? http://ow.ly/29njD
This comment was originally posted on Twitter
RT @websuccessdiva: Are you organic or strategic in your social media activities? http://ow.ly/29njD _can u be both?
This comment was originally posted on Twitter
Social Media: Organic or Strategic http://ow.ly/184jOz
This comment was originally posted on Twitter
Social Media: Organic or Strategic http://ow.ly/184jOA
This comment was originally posted on Twitter
RT @mo_money_Are you organic or strategic in your social media activities? http://ow.ly/29njD _can u be both? [ABSOLUTELY YES!]
This comment was originally posted on Twitter
Social Media: Organic or Strategic? Where do you stand? http://ow.ly/29nkL
This comment was originally posted on Twitter
This is a great post, Maria! At first, I was like… yeah.. then yeah…no, yeah… then yeah…. then I got it.
I also love your portrait at the top. Wow. That is bold.
Organic, strategic or both… an interesting peek at how people approach Social Media by @websuccessdiva http://j.mp/98cQKZ
This comment was originally posted on Twitter
Love it! Thanks for your feedback
Worried me there for a minute, glad you got it, wish more business owners would
Then again, there is just so much mis-information surrounding social media, I understand it's hard. Thanks for chiming in, I appreciate you
Did you get a chance to chime in, social media – organic or strategic, which direction are you heading? http://ow.ly/2a1az
This comment was originally posted on Twitter