A lot of marketing companies reach out to Gen Y YouTubers and influencers to sell their products and this is a great strategy for most companies. Gen Y know instinctively know how to sell and are not scared to push where us Gen Xs may pull back.
Consumers Look Online to Verify Recommendations
According to a recent influencer trend tracker report from Cone Inc, consumers are going online to confirm recommendations, product claims and the like. What does this mean for your marketing stragegy?
