Study: Consumer Loyalty and Youth


Consumer Loyalty Youth

Gen Y are loyal to brands, but on their terms. A new survey is showing us that the previously held beliefs that Gen Y are not loyal customers could be wrong, so it looks as if all those companies out there that stopped trying may have to get their behinds in gear!

Consumers Look Online to Verify Recommendations


Consumer Verify Recommendation Online

According to a recent influencer trend tracker report from Cone Inc, consumers are going online to confirm recommendations, product claims and the like. What does this mean for your marketing stragegy?

Report: How Consumers Interact, Research and Buy


Navigate e-Commerce Marketing

eConsultancy has released its latest report, How We Shop in 2010: Habits and Motivations of Consumers, taking a look at how consumers interact, research and buy…