Social media. Is it meant to be purely organic or intently strategic? Is it quality over quantity? Where do you stand?
Be Relevant for Community Building
Great post from Community Spark about being relevant to your community. The application of the tips provided goes far beyond just for businesses who have actually built an online community — it reaches the need to be relevant in any community you participate in. Relevance is key to developing influence. Influence is key to having impact on your target audience.
Zen of Social Media Marketing
One of my favorite online marketing experts, Shama Hyder Kabani, has published one of the few books I’ve actually read front to back, The Zen of Social Media Marketing…
Social Media Custom Landing Pages
While all social media sites you are present at, do not warrant a custom landing page — many do — for tracking and increasing your ability to know what’s really working in your social media marketing .
Online Communities and Niche Networks
Louis Gray has a great post on the possibilities of competition for Twitter, and where microblogging is heading. More interesting are his comments on custom communities and niche networks.
